7. Eyeshadow – Every 12 Months
Powder eyeshadows generally have a shelf life of about twelve months, while cream eyeshadows may last slightly less due to their higher moisture content. Over time, eyeshadows can become less pigmented and harder to blend, affecting their performance.
To extend the life of your eyeshadow, store it in a cool, dry place and avoid using fingers to apply, as this can introduce oils and bacteria. If you notice any changes in texture or pigmentation, it’s time to replace your eyeshadow.
8. Blush and Powder – Every 18 Months
Powder blushes and face powders can last up to eighteen months, as their dry formulation is less prone to bacterial growth. However, over time, they can become harder to apply and may lose their pigmentation.
To keep your blush and powders in top condition, store them in a cool, dry place and use clean brushes for application. If you notice any changes in texture or performance, it’s best to replace them.
9. Nail Polish – Every 1–2 Years
Nail polish can last between one to two years, depending on its formulation and storage conditions. Over time, the formula can thicken and separate, making it difficult to apply smoothly. Exposure to air and light can accelerate this process.
To extend the life of your nail polish, store it in a cool, dark place and ensure the cap is tightly closed after each use. If your nail polish becomes thick or develops an unusual odor, it’s time to replace it.
10. Concealer – Every 12 Months
Concealers typically last about twelve months, whether in liquid, cream, or stick form. Over time, the formula can change, leading to altered texture and coverage. Using expired concealer can result in uneven application and potential skin irritation.
To prolong the life of your concealer, store it in a cool, dry place and use clean tools for application. If you notice any changes in texture or smell, it’s best to replace the product.
11. Liquid Eyeliner – Every 3–4 Months
Liquid eyeliner should be replaced every three to four months due to its high moisture content and close proximity to the eyes. This type of eyeliner is particularly susceptible to bacterial growth, which can lead to eye infections if used beyond its shelf life.
To ensure your liquid eyeliner remains safe, store it in a cool, dry place and avoid sharing with others. If you notice any changes in texture or smell, it’s time to replace it.
12. Makeup Brushes – Clean Weekly
Regular cleaning of makeup brushes is essential to maintain their performance and prevent the buildup of bacteria. Ideally, brushes should be cleaned weekly using a gentle brush cleanser or a mixture of mild soap and water. This helps remove product residue, oils, and bacteria that can accumulate over time.
To clean your brushes, wet the bristles with lukewarm water, apply a small amount of cleanser, and gently massage the bristles to remove dirt and makeup. Rinse thoroughly and reshape the bristles before laying the brush flat to dry. Regular cleaning not only extends the life of your brushes but also ensures a flawless makeup application.

Most do this wrong. Here’s how long to keep your makeup
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