💡 Watkins’ argument: “If you can’t see it, you can’t verify it. Transparency shouldn’t be optional.”
⚖️ Is It Legal? Is It Ethical?
Legally, McCormick is likely in the clear—as long as the net weight is clearly labeled, U.S. labeling laws (enforced by the FDA) are satisfied.
Ethically, the debate rages:
McCormick says they adjusted packaging due to supply chain pressures and inflation—a common industry response.
Watkins counters that using the same-sized tin while reducing content exploits consumer trust: “You buy the same tin, assume the same amount—but get less.”
Consumer advocates agree: honest packaging builds long-term loyalty, while visual tricks may save short-term costs but erode trust.
🧂 What Can You Do as a Consumer?
Check the net weight—not the container size—before buying.
Compare price per ounce: (Price ÷ ounces = true cost).
Support transparent brands—like those using clear packaging.
Voice your opinion: Companies listen when customers speak up.
✨ Fun fact: Watkins sells a 6-oz clear glass jar of pepper that’s visibly less full than McCormick’s 6-oz opaque tin—yet holds the same amount. The difference? You can see it.
Final Thought: Transparency Builds Trust
In a world of clever packaging and hidden reductions, the simple act of showing what you sell becomes a radical form of honesty.
As Watkins puts it:
“We believe you deserve to know what you’re paying for—before you open the jar.”
So next time you reach for that pepper tin, pause.
Look at the label. Do the math. And choose the brand that respects your eyes—and your intelligence.
🌍 Because real flavor starts with real trust.
Have you noticed shrinkflation in your pantry? Share your finds below! And if this opened your eyes, pass it on. Sometimes, the smallest details say the most. 💛✨
